The most expensive and most crowded month of the year. If your dates are fixed, the answer is to book early and choose carefully.
Hottest, fullest, priciest — and much of southern Europe shuts for the middle of it.
Spain, Italy and Greece are at 32–38°C with every resort at capacity, and many local restaurants close for the fortnight around 15 August. If you can move to late August or the first week of September, the difference in both price and crowding is substantial. If you can't, go north or go long-haul: East Africa is in peak safari season, Bali and Malaysia are dry, and Zanzibar is at its best.
In season this month, with honest temperatures.

Peak migration season. Book a year ahead for August.
Best game viewing of the year, and whale season at Hermanus.

Dry and reliable, though at its busiest and priciest.
Hot and full, but the islands and a boat make it work.
The Fringe. Extraordinary, and book a year ahead.
Comfortable northern summer while the Med bakes.
Quiet, cheap, and the rain arrives in short afternoon bursts.

Gulf coast still dry. Samui rather than Phuket.
Warm, walkable, and far cheaper than western Europe.
School holidays move prices far more than the season does. Send us your dates and we'll show you what a week either side costs.
Typical daytime highs, not guarantees. We'll give you sea temperature too, which is what decides whether you swim.
Yes, and it's usually 30–40% cheaper for identical weather.
Book early rather than waiting. In peak weeks the good rooms go first and prices only climb.
In season this month, with guide prices for August departures.
Crossings at their most reliable. Book nine months ahead.
The largest arts festival on earth. Book a year ahead.

The Thai coast that works in August.
Firm trails and the best trekking conditions of the year.
Warmest month, and the nights are dark enough for aurora by late August.
The best game viewing of the year at Etosha waterholes.
Guide prices, per person, based on two sharing, including return flights, accommodation and transfers. They indicate what a holiday of this type has typically cost and are not an offer or a quotation. Your price depends on dates, party, board basis, departure airport and availability, and is confirmed in writing before any payment is taken.
In season this month, and every one can be reshaped around your dates.
13 nights · Jul–Oct, Jan–Feb · from £4,299pp
10 nights · Jun–Oct, Jan–Feb · from £2,899pp
12 nights · May–Oct · from £6,499pp
11 nights · Jun–Aug, Dec–Feb · from £4,899pp
12 nights · Apr–Oct · from £1,749pp
14 nights · May–Oct · from £3,299pp
No forms with twenty fields. Send us the rough shape and we'll come back within one working day with real options and real prices.